Creative Critical Reflection

1. How does your product use or challenge conventions AND how does it represent social groups or issues? 

    Based on my research for vinyl commercials, my commercial is kind of different. For example, the first scene features instruments which I have not scene on another vinyl commercial. It definitely fit with the theme of music while adding a special twist. On the other hand my commercial had multiple shots of the interior of the store. This is something I remember from both vinyl commercials that I watched. My commercial featured me as an actor meant to represent a teen audience.

2. How does your product engage with audiences AND how would it be distributed as a real media text? 

    The opening scene with the instruments is meant to act as a hook for the audience. It's supposed to make the audience curious on what the ad might be about. When panning across the store, the audience might see a record vinyl that they want. The commercial would appear during commercial breaks on cable and streaming. It will also appear on website like YouTube that have video ad slots. People will have to pick of there products from the vinyl store or order on line and have it shipped.

3. How did your production skills develop throughout this project? 

    The main outline of the commercial came to me nearly instantly when presented with the project. Throughout production, I focused on meeting my high expectations for the commercial. I was able to meet them except for one. I want to improve my editing skills. I think it could have been done better but I did improve throughout production. I think this project showed me how much I like film making.

4. How did you integrate technologies – software, hardware and online – in this project? 

    I used Wondershare Filmora for this project. It is an editing app that I had long before this project. I was already fairly familiar with it's interface so I did not have to learn much for this project. Of course there is still much to learn and I plan to for future projects. Beyond that I only used the camera app on my phone to film.